Test mass product 52

gets my hair deeper and deeper red! I love it!

Very happy with the sample we purchased. Will probably order a full size in the near future

I don't really see the color "popping"

I really enjoyed the kick that it gave me. Made
My hair feel great! Will be purchasing it again soon. Except the bigger size!!!

I had such high hopes after doing some research! It's not that it's a bad product, because it is great and I love that it's cruelty free and all that good jazz. The weekly treatment only lasted me 2.75 uses (thick hair, don't care!). One of the reasons I purchased this is because I could take a nice hot shower and my color wouldn't bleed like crazy. After one wash the color would come out like normal dye for me. So I was down to washing my hair 1-2 times a week to preserve the color as best as I could. When I got the lavender hair at the salon it only lasted a couple of weeks as well. I didn't think that the dye and conditioner trick would do enough. When I got out of the shower right after using the product, the results were AMAZING (it just,sadly, didn't last for me). I don't hate the product, so i'm trying some new colors as my hair is pretty much all faded at this point. I remain hopeful!